IIT Delhi Certified Trainer | IIM Bangalore Certified Trainer | 50+ Modules | Work on Live Projects | 100% Job Placement | 15+ Certifications | 3-6 Months Training Program | Easy EMI Options | 12yrs+ Trainer Experience | Agency Style Learning | Artificial Intelligence in Marketing (AIM)
Digital Marketing Course Training in Delhi University – North Campus, Delhi
Are you looking to build a successful career in Digital Marketing? Join our Digital Marketing Course Training at Delhi University – North Campus, where we transform beginners into job-ready marketing professionals through hands-on training, live projects, and real-world insights.
🎯 About the Course
Our Digital Marketing course is meticulously designed by industry experts to provide in-depth knowledge of modern marketing strategies, tools, and technologies. Whether you’re a student, business owner, freelancer, or aspiring marketer, this course equips you with the skills to thrive in the competitive digital landscape.
📍 Course Location
Delhi University – North Campus, Delhi
Easily accessible by metro and public transport, our North Campus center is conveniently located for students and professionals across Delhi NCR.
📚 Course Highlights
- ✅ Fundamentals of Digital Marketing
- ✅ Search Engine Optimization (SEO)
- ✅ Search Engine Marketing (SEM) – Google Ads
- ✅ Social Media Optimization (SMO)
- ✅ Social Media Marketing (SMM) – Facebook, Instagram, LinkedIn, YouTube
- ✅ Email Marketing & Automation
- ✅ Content Marketing Strategies
- ✅ Google Analytics & Data-Driven Marketing
- ✅ Canva & Adobe Express for Creatives
- ✅ WordPress Website Creation
- ✅ Affiliate Marketing & Online Earning Models
- ✅ Live Campaign Projects & Case Studies
🎓 Who Can Join?
Our course is designed for:
- ✅ College Students (Minimum qualification: 12th Pass)
- ✅ Fresh Graduates looking to enter the marketing domain
- ✅ Entrepreneurs & Business Owners aiming to grow online
- ✅ Freelancers & Professionals looking to upskill
- ✅ Housewives and career switchers seeking work-from-home opportunities
💡 Why Choose Us?
- 🧑🏫 Expert Trainers with 5–15 years of experience
- 💼 Job Assistance & Internship Support
- 📈 Hands-on Learning with Real Clients
- 📋 Certification Preparation (Google, SEMrush, HubSpot, etc.)
- 💻 Access to Premium Tools (Canva Pro, SEMrush trial, Mailchimp, etc.)
- 🧾 Course Completion Certificate Provided
🕒 Course Duration & Mode
- Duration: 3 Months (with 4-month extended project support upon request)
- Mode: Offline (Classroom Training)
- Batch Options: Weekday / Weekend
- Language: English & Hindi (Bilingual Delivery)
💰 Course Fee & Registration
- Affordable Fee Structure
- Easy EMI Options Available
- Special Discount for Early Registrations & DU Students
📞 Call / WhatsApp: 9990447762
📧 Email: connect@marketerspedia.com
📝 Enroll Now
🔖 Certifications You Will Earn
- Course Completion Certificate
- Google Digital Garage Certificate
- SEMrush / HubSpot / Mailchimp Certifications (as per eligibility)
- Internship Experience Certificate (Optional)
💬 Student Testimonials
“The best decision I made was to join this course! The trainers are experienced and the hands-on approach gave me confidence to handle digital campaigns.”
– Ritika Sharma, DU Graduate
“Great place to start your digital journey. Learned SEO, Ads, and even how to build websites!”
– Abhishek Mehta, Small Business Owner
🚀 Let’s Build Your Digital Career – Enroll Today!
Don’t miss the opportunity to upgrade your skills with the most in-demand course at the most iconic location in Delhi.
Join our Digital Marketing Course Training at Delhi University, North Campus, and take the first step toward a rewarding digital future.
Companies Hired Digital Marketing Students
Digital Marketing: The Future of Advertising
Digital marketing is the promotion of products, services, or brands using online channels like search engines, social media, email, and websites. It allows businesses to reach a global audience, target specific customers, and track results in real time.
Types of Digital Marketing
1. Search Engine Optimization (SEO)
🔹 Optimizing websites to rank higher on Google.
🔹 Uses keywords, backlinks, and quality content.
🔹 Example: A bakery ranks #1 for “best cupcakes near me.”
2. Content Marketing
🔹 Creating blogs, videos, and infographics to engage users.
🔹 Helps attract and retain customers through valuable content.
🔹 Example: HubSpot’s blog provides free marketing tips.
3. Social Media Marketing (SMM)
🔹 Promoting brands on platforms like Facebook, Instagram, LinkedIn, and TikTok.
🔹 Involves organic posts and paid ads.
🔹 Example: Nike’s viral TikTok challenges.
4. Pay-Per-Click (PPC) Advertising
🔹 Paid ads on Google Ads, Facebook Ads, and YouTube Ads.
🔹 Advertisers pay only when users click.
🔹 Example: An online store runs Google Ads for “buy running shoes online.”
5. Email Marketing
🔹 Sending personalized emails for promotions, newsletters, and customer retention.
🔹 Example: Amazon sends personalized product recommendations via email.
6. Affiliate Marketing
🔹 Partnering with influencers or bloggers to promote products.
🔹 Example: A YouTuber earns commissions for promoting a brand’s product.
7. Influencer Marketing
🔹 Collaborating with social media influencers to promote products.
🔹 Example: A beauty influencer promotes a skincare brand on Instagram.
8. Mobile Marketing
🔹 SMS marketing, app notifications, and mobile-optimized ads.
🔹 Example: A restaurant sends SMS discounts to local customers.
9. Video Marketing
🔹 Using platforms like YouTube, TikTok, and Instagram Reels for brand promotion.
🔹 Example: Coca-Cola’s emotional storytelling ads.
10. Marketing Automation & AI
🔹 Using AI to automate emails, ads, and chatbots.
🔹 Example: Chatbots answering customer queries on e-commerce websites.
Benefits of Digital Marketing
✅ Cost-effective compared to traditional marketing.
✅ Global reach with precise audience targeting.
✅ Real-time analytics to track performance.
✅ Personalized marketing with AI and data.
Tools Covered in Our Digital Marketing Course
📘 Module 1: Basics of Marketing & Digital Transformation
Gain a strong foundation in the fundamentals of marketing. Understand how traditional marketing has evolved into digital, and explore how brands reach consumers across digital touchpoints. Learn the difference between push and pull marketing and grasp the digital customer journey. This module builds essential awareness of how digital fits into the larger marketing landscape.
Key Topics:
- What is marketing?
- Traditional vs. digital marketing
- The digital customer journey
- Consumer behavior in a digital world
- Understanding buyer personas
- Importance of digital presence
📘 Module 2: The 4 Ps of Marketing (Marketing Mix)
Understand the core building blocks of any marketing strategy. The 4 Ps — Product, Price, Place, and Promotion — form the foundation of effective planning and execution. Learn how each component influences consumer perception and marketing success in digital campaigns.
Key Topics:
- Product lifecycle and digital branding
- Pricing strategies (psychological, competitive, penetration)
- Distribution channels in digital (place)
- Promotion strategies with digital integration
- Case studies of 4 Ps in action
📘 Module 3: Website Planning and Creation
Learn how to create a professional website without coding using WordPress. From buying a domain to building mobile-responsive pages and setting up menus, you’ll get hands-on training in website setup, page design, and basic structure optimization for search engines.
Key Topics:
- Domain & hosting basics
- Installing and using WordPress CMS
- Page creation, menus, and blog setup
- Mobile optimization & UI/UX basics
- WordPress plugins (SEO, speed, contact forms)
📘 Module 4: Search Engine Optimization (SEO)
Master how to rank websites on Google organically. Understand Google’s ranking algorithm, keyword intent, and all the elements of on-page, off-page, and technical SEO. You’ll work on real websites and tools like Google Search Console, Ubersuggest, and Yoast.
Key Topics:
- Keyword research and competitor analysis
- On-page SEO: meta tags, headings, keyword density
- Technical SEO: sitemaps, schema, robots.txt
- Off-page SEO: link-building strategies
- SEO tools: Ubersuggest, Yoast, GSC
📘 Module 5: Search Engine Marketing (Google Ads)
Learn how to create, manage, and optimize paid ad campaigns on Google. This module includes search ads, display banners, remarketing, and performance tracking. You’ll practice live budget simulations and build conversion-driven ad copies.
Key Topics:
- Campaign structure and account setup
- Keyword match types and bidding strategies
- Ad copywriting & extensions
- Landing page relevance
- Conversion tracking and performance metrics
📘 Module 6: Social Media Optimization (SMO)
Optimize social media profiles for maximum visibility and engagement. Learn profile structuring, post formatting, hashtag strategies, and how to grow your organic reach on platforms like Facebook, Instagram, LinkedIn, and Twitter.
Key Topics:
- Social profile setup and branding
- Bio, highlights, and cover images
- Hashtag research and trends
- Best time to post & engagement hacks
- Organic growth techniques
📘 Module 7: Social Media Marketing (SMM)
Master paid advertising on social platforms. Learn to create and manage ad campaigns on Facebook, Instagram, and LinkedIn. Get familiar with Meta Business Suite, audience targeting, ad budgeting, retargeting, and analytics.
Key Topics:
- Ad creation in Meta Business Manager
- Audience segmentation & lookalike targeting
- Types of social media ads (lead, traffic, engagement)
- Campaign optimization
- Facebook Pixel & event tracking
📘 Module 8: Content Marketing
Learn how to create compelling content that connects with your audience. From blogs to videos and infographics, understand content formats, planning strategies, and the importance of storytelling in digital marketing.
Key Topics:
- Blog writing, structure & SEO optimization
- Copywriting principles
- Content calendar development
- Repurposing content across channels
- Visual storytelling basics
📘 Module 9: Email Marketing
Explore one of the most effective digital channels for engagement and conversion. This module teaches how to build email lists, design responsive campaigns, set up automation sequences, and analyze performance metrics.
Key Topics:
- Email list building & segmentation
- Tools: Mailchimp, ConvertKit
- A/B testing and automation workflows
- Designing high-converting emails
- Email campaign KPIs
📘 Module 10: Affiliate Marketing
Learn how to generate passive income by promoting others’ products. This module covers everything from affiliate program selection to creating websites/blogs and tracking conversions ethically and effectively.
Key Topics:
- Overview of affiliate networks (Amazon, CJ)
- Content strategy for affiliate links
- Cloaking, tracking, and compliance
- Conversion-focused blog/article writing
- Monetization ethics
📘 Module 11: E-Commerce Marketing
Develop skills to market online stores and increase product sales. Explore strategies for Shopify and WooCommerce platforms, and learn about Google Shopping Ads and abandoned cart strategies.
Key Topics:
- Setting up product catalogs
- Facebook & Instagram shopping integration
- Sales funnel for e-commerce
- Retargeting strategies
- Review and UGC (user-generated content)
📘 Module 12: Online Reputation Management (ORM)
Protect and build your personal or brand identity online. Learn how to monitor your brand’s image, handle negative reviews, and push positive content across platforms.
Key Topics:
- ORM tools (Google Alerts, Mention)
- Crisis communication in digital platforms
- Review management across Google, JustDial, etc.
- Reputation building for individuals and businesses
📘 Module 13: Web Analytics (Google Analytics 4 – GA4)
Understand how users interact with your website using GA4. Learn to interpret data, measure KPIs, and use insights to improve marketing strategies.
Key Topics:
- Setup and configuration of GA4
- Understanding user behavior & event tracking
- Conversion funnels and goal tracking
- Real-time data analysis
- Custom reports and dashboards
📘 Module 14: Canva & Graphic Design for Marketers
Design stunning visuals without being a graphic designer. Using Canva, students will learn to create logos, banners, posts, stories, thumbnails, and more using templates and design principles.
Key Topics:
- Branding with Canva (logos, palettes)
- Social media post templates
- YouTube thumbnails & ad creatives
- Design principles for non-designers
- Canva Pro tools (included)
📘 Module 15: YouTube Marketing & Video SEO
Turn video into your biggest marketing asset. From creating your channel to optimizing each upload for maximum reach, learn how to grow your audience and drive engagement with video content.
Key Topics:
- Channel branding and optimization
- YouTube SEO (tags, title, description)
- Shorts vs. long-form strategy
- Video analytics and watch time optimization
- Monetization and YouTube policies
📘 Module 16: Artificial Intelligence (AI) in Marketing
Explore the powerful impact of AI in digital campaigns. Learn how AI tools are reshaping content generation, customer segmentation, chatbot marketing, and predictive analytics.
Key Topics:
- AI-powered tools (ChatGPT, Jasper, Midjourney)
- Personalization engines and customer journeys
- Predictive analysis in campaigns
- Chatbot setup (Tidio, Chatfuel)
- Ethics and limitations of AI in marketing
📘 Module 17: Marketing Automation & CRM
Discover how automation saves time and increases efficiency. Understand customer relationship management, lead tracking, automation sequences, and funnel design.
Key Topics:
- CRM tools (HubSpot, Zoho CRM)
- Lead scoring & sales funnel stages
- Automated workflows
- Email & SMS marketing integration
- Customer lifecycle marketing
📘 Module 18: Freelancing and Online Earning
Turn your skills into income. Learn how to build a freelance career on platforms like Fiverr and Upwork, create service gigs, and manage clients with professionalism.
Key Topics:
- Freelance platforms overview
- Creating strong profiles & portfolios
- Writing proposals that win
- Setting pricing & service terms
- Client communication & reviews
📘 Module 19: Case Studies, Live Projects & Assessments
Apply everything you’ve learned to real-world scenarios. Work on live campaigns, analyze competitors, and build marketing strategies. Get feedback on your capstone project and prepare for job readiness.
Key Topics:
- Google Ads and SEO live projects
- Website and social media audits
- Competitor analysis presentations
- Peer and mentor feedback sessions
- Final certification assessment
🎯 Best Digital Marketing Course With MarketersPedia
Unlock your future with the Best Digital Marketing Course by MarketersPedia – a premium learning destination designed for aspiring marketers, freelancers, students, and entrepreneurs. Our course is more than just training – it’s a complete transformation into a certified digital expert, equipped with real-world skills, live projects, and personalized mentoring.
🚀 Why MarketersPedia?
At MarketersPedia, we believe that marketing is not just a skill, it’s a mindset. With over 14+ years of industry experience backing our curriculum, we offer a training experience that is practical, job-ready, and tailored to the needs of today’s digital economy.
📚 What You’ll Learn:
- Core Marketing Concepts & The 4 Ps
- Search Engine Optimization (SEO)
- Google Ads (SEM) & YouTube Marketing
- Social Media Marketing (Facebook, Instagram, LinkedIn)
- Content Marketing & Copywriting
- Email Marketing & Automation Tools
- Affiliate & E-commerce Marketing
- Web Design with WordPress & Canva
- Google Analytics & AI in Marketing
- Freelancing, Personal Branding & Online Income
💡 Course Features:
- 🔹 100% Practical and Tool-Based Training
- 🔹 Case Studies, Assignments, and Capstone Projects
- 🔹 Access to Premium Tools (Canva Pro, Mailchimp, SEMrush trial, etc.)
- 🔹 Google, HubSpot, and Meta Certification Support
- 🔹 Bilingual Delivery (Hindi + English)
- 🔹 Offline Training at Delhi University – North Campus
- 🔹 Post-Course Support and Internship Opportunities
🎓 Who Can Join?
- Students (12th pass and above)
- Graduates & Job Seekers
- Small Business Owners
- Marketing Professionals
- Freelancers & Housewives
- Career Switchers
🎁 What You Get:
- Course Completion Certificate
- Access to Live Projects & Real Clients
- Interview Preparation & Resume Support
- Freelance Profile Setup Guidance
- Lifetime Alumni Access & Growth Community
📍 Location:
Delhi University, North Campus – Delhi
Available in Weekday and Weekend Batches